Regardless of where you look for information about hiring an estate sales company to liquidate the contents of a residential home, the one common thing that you will find is hiring a company with the needed experience to host your estate sale. An estate sale company should be experienced in many aspects to successfully host your estate liquidation sale. If you took Spanish in school than you know that the word “más” means more. At Bulldog Estate Sales, we take the “más” approach and break it down to M-Marketing, A-Appraisal and S-Sales. We deep dive into each of those channels and make sure that your estate sale has the correct marketing, your items have the right appraisal and the team working your event has the sales and product knowledge needed to provide value to the buyer and maximize the items sold during your estate sale.
Marketing of Your Estate Sale
One thing that sets Bulldog Estate Sales apart from the other companies in the estate sale and estate liquidation industry is our marketing presence. For over 20 years, our parent company has been providing clients in all industries with website design, internet marketing, search engine optimization and local marketing. We know how to reach buyers and take all of the steps necessary to make sure that your estate sale is properly marketed and advertised to potential buyers and the local community. Best of all, the marketing services for your estate sale are done at no cost to you!
We know that the success of an estate sale or estate liquidation sale relies heavily on the turnout of buyers and shoppers. A handful of buyers will result in a handful of sales. Where a steady flow of buyers and shoppers will result in most, or all of the items included in the estate sale being sold. Our approach to marketing your estate sale begins with taking the right pictures of videos of the contents of your sale and using those images and descriptions to target our marketing from national estate sale event calendars such as EstateSales.net and EstateSales.org to promotion of social media, through our verified buyers list, internet directories, search engine marketing, print advertisements, local targeting and more!
We also do detailed targeting based on the contents of your sale. For example, if your estate sale includes a selection of sports memorabilia than we will additionally include marketing directly to groups, clubs and organizations centered around the sports memorabilia category. Likewise, if the contents of your estate sale are more vintage or mid-century than we will promote to groups, organizations and clubs that are focused on vintage finds and mid-century collectors.
Pricing and Appraisal
Regardless of the amount of marketing and turnout for your estate sale, having items that are underpriced or overpriced can be the deciding factor in how well your estate sale performs. Our team does due diligence for all items included in your estate sale from a kitchen fork to a bedroom suite in finding the current market price, what the average sales price is and what a fair price would be for both the seller and the buyer at an estate sale.
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The industry average is to price items at or around a 40% deduction of current retail or online value. Why? Unlike retail stores or online sellers who have the advantage of placing something on the shelf and waiting for the right buyer, estate sales are typically held over a 2-3 day period and any sale missed during that time cannot be made up. Items need to be priced to entice the buyer and let them know that they are getting a deal. Many of our buyers are owners of antique, furniture or collectible stores, so they are buying to turn around and sell to their customers. Like many estate sales companies, we start off with a pricing structure that reduces during the time of your estate sale. For example, an item that starts off at $100 on Thursday becomes $75 on Friday and $50 on Saturday. Estate sale buyers and shoppers are familiar with this type of pricing structure.
Estate Liquidation Sales Team
When the weekend of your estate sale arrives, the team that is placed at your estate sale will be one that has been working on the appraisal, staging, marketing and advertising of your event. The team will be well versed and knowledgeable about the items included in your estate sale, their value and the ability to deal with buyers and shoppers who are interested in the items included with your estate sale. This is how we get paid, they get paid and you get paid. Nobody wins in a scenario where items go unsold during your estate sale. The forementioned marketing and appraisal ensures that your estate sale is widely publicized and priced at a fair value. Our sales team are the closers and they are there to ensure that the buyers are happy with pricing and selection and that you are happy with the value received for all items that are sold.
Insurance for Your Estate Sale
Bulldog Estate Sales, like any reputable estate sale company, carries a $2M liability insurance policy that covers any accident/injury to our team or our shoppers during your estate sale. The insurance policy also covers all items that we are contracted to sell.
We know that you have a lot of options when it comes to hiring an estate sales company. We also know that you will deal with a lot of companies who fall short in what they pitch to you during the initial consultation. We choose to be transparent about the steps and approach that we take to ensure that you have a successful and profitable experience with your estate sale. Please do not hesitate to contact us by phone, email or through our website with any questions that you might have or to schedule a free consultation to learn more about how we can ensure that your estate sale is the place to be! After all, “más” is more!
We look forward to speaking with you soon!
Reach Us By Phone - 470-626-3377
Reach Us Online - www.BulldogEstateSales.com
Reach Us By Email - bulldogoffices@gmail.com
Bulldog Estate Sales proudly serves clients in the Metro Atlanta, North Georgia and Northwest Georgia cities of Acworth, Adairsville, Alpharetta, Aragon, Atlanta, Austell, Ball Ground, Bowdon, Buchanan, Calhoun, Canton, Carrollton, Cartersville, Cedartown, Dallas, Douglasville, East Cobb, Emerson, Euharlee, Fair Oaks, Fair Play, Fairmont, Hiram, Holly Springs, Jasper, Johns Creek, Kennesaw, Kingston, Lindale, Lithia Springs, Lyerly, Mableton, Marietta, Menlo, Milton, Mount Zion, Plainville, Powder Springs, Ranger, Resaca, Rockmart, Rome, Roopville, Roswell, Rydal, Sandy Springs, Shannon, Smyrna, Summerville, Talking Rock, Tallapoosa, Temple, Trion, Villa Rica, Vinings, Waco. Waleska, White, Whitesburg and Woodstock. Including the areas surrounding Bartow County, Carroll County, Chattooga County, Cherokee County, Cobb County, Douglas County, Floyd County, Fulton County, Gordon County, Haralson County, Paulding County, Pickens County and Polk County.